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Huginn Muninn’s Brand Idea celebrates maturity by positioning itself in an extraordinarily youth-associated concept:
F r e e d o m.
Individuals walk through life sculpting their paths with a palette of smooth curves and harsh turns, crucial decisions made crossroad after crossroad in the endless road of existence.
Freedom, within that vital context, is generally understood as free will, somehow as the ability for an individual to change its path unilaterally at any moment. As the possibility of reconsidering the basis of one’s definition in a blink of an eye, out of exclusive personal desire.
Huginn Muninn’s definition of Freedom differs, or perhaps prefers to pay attention to its older, wiser, more experienced brother. In Huginn Muninn’s world Freedom is achieved in prison, but a very pleasant and particular one.