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BEHIND THE RED CURTAIN
The audience is here; the stage is mine.
C Sharp Minor, the time has come.
There is something eternal and beautiful in the moment right before the orchestra starts playing. The silence becomes louder than any sound. The tiny drop of sweat appears on the forehead of the first violinist. The conductor straightens his back, pulls his shoulders and charges the baton with electricity. One wide gesture and the sound comes to life. Every first sound that reaches the grand stage has a story to tell.
Huginn Muninn autumn – winter collection draws its inspiration from the moment of musical enlightenment. It is the epiphany of the creative process that is always invisible to the audience. How many stacks of crumpled sketches had landed in the bin before the creation was finally born? How many sleepless nights had passed?
Huginn Muninn autumn-winter collection celebrates the creativity that stands as a proof of the strength of human persistence. There are no secret ingredients in producing the Sunrise sonata a la Beethoven or the Cloudy Night painting a la Van Gogh. There have to be at least as many failures as there are the successful moments.
Huginn Muninn’s Brand Idea celebrates maturity by positioning itself in an extraordinarily youth-associated concept:
F r e e d o m.
Individuals walk through life sculpting their paths with a palette of smooth curves and harsh turns, crucial decisions made crossroad after crossroad in the endless road of existence.
Freedom, within that vital context, is generally understood as free will, somehow as the ability for an individual to change its path unilaterally at any moment. As the possibility of reconsidering the basis of one’s definition in a blink of an eye, out of exclusive personal desire.
Huginn Muninn’s definition of Freedom differs, or perhaps prefers to pay attention to its older, wiser, more experienced brother. In Huginn Muninn’s world Freedom is achieved in prison, but a very pleasant and particular one.