Our story | Huginn Muninn

Our story

,,Huginn ok Muninn
fljúga hverjan dag
jörmungrund yfir;
óumk ek Hugin,
at hann aftr né komi,
þó sjáumk ek meir of Munin."

We believe in ideas, creativity and style that go beyond clothing. We always seek to stay visionary, remain close to our roots and be transparent in all the manufacturing processes.

In the industry where fast fashion is taking over, we stand for the clothes that never sacrifice quality, design and well-being of others. The choice to dress smart is not only about looking smart. It is a choice to live a smart life.

Creative individuals who follow ideas wherever they take them inspire us. Just like them, we chose yet undiscovered path full of wonder. We seek to create the products that would inspire you every day. Every Huginn Muninn shirt you button up in the morning is a beginning of something new and exciting.

Huginn Muninn is the lifestyle brand that specializes in shirt making. It was born in Iceland, manufactured in Lithuania and is loved internationally. It combines heritage, high-end design and immaculate quality.

Behind the brand stands a group of creators devoted to making the sophisticated wear to fellow creators around the world.

Making the perfect shirts since 1967

All Huginn Muninn products are made by the industry professionals of the leading clothing manufacturer in the Baltic states - “VILKMA”.

“VILKMA” is more than just a name. It’s the place where long standing tradition and pure craftsmanship come together to produce the sartorial wonders. Every shirt is made with love, treated and handled by the experienced professionals. We are proud to work with the experts who bring the “know-how” to every single product. Once you put on the Huginn Muninn shirt, the feeling of excellence never leaves you.

The brand name

Huginn Muninn is born out of the depth of the Icelandic roots and our story started from... a myth!

In Norse mythology, Huginn and Muninn are a pair of ravens described as perching on the god Odin’s shoulders. Huginn and Muninn represent Odin's thoughts and memory, Huginn being Odin’s thoughts and Muninn his memory, or mind.

The Prose Edda explains that Odin is referred to as “raven-god” due to his association with Huginn and Muninn. Heimskringla details that Odin gave Huginn and Muninn the ability to speak so that they could fly every morning all over the world, Midgard, and be Odin’s eyes and ears. At the end of the day, they bring back to him what they had witnessed. In the Poetic Edda, a disguised Odin says that he fears they may not return from their daily flights. And now.. Every Huginn Muninn shirt has an embroidery, that represents two adventurous ravens – the long-standing symbols for curiosity.

Huginn Muninn seeks to step into the unexplored terrains and discover yet undiscovered lands. There is a magic in all the beginnings, and the two ravens indicate that your adventure begins every day.