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We think that our customers have a right to know how the price of a Huginn Muninn shirt is determined. The major part of the price consists of fabric, buttons and other trims. We strongly believe that quality comes first, so we use only the highest quality materials. The other portion of the price is the work of our team. Our shirts are designed by the selected designers and a professional creative team, so each model is thought out down to the smallest detail. Every Huginn Muninn shirt is made in a fairtrade factory in Lithuania, where experienced tailors earn a good salary for their work. We believe that we have managed to create a shirt with a perfect price-performance ratio.
We are reluctant to discounts and promotions like Black Friday because we believe that such discounts encourage people to make rash decisions and buy items that they don’t need. The psychology of a sale is rather simple – the pleasure principle suggests that people seek pleasure to avoid pain. The anticipation of a discount is pleasurable, while the fear of missing out is painful. We, as a socially conscious brand, promote mindful consumption. We want our shirts to be a purposeful purchase. So, we encourage you to join us in making conscious choices!
We also don’t discount, because we believe in the quality of our work and product. We aim for total price transparency. The price of our product consists of top-class materials and a highly professional workforce.
Often, brands include so called “sale margin”, when developing pricing strategies. So when customers are buying product at full price, they are already paying for their future discounts. We don’t want to go that route. We want to remain authentic to ourselves by communicating the pricing of our products transparently.
We stand against fast fashion! Therefore, we never use mass-produced materials or design templates when creating our shirts. We apply the principles of mindfulness in our production process – we do not produce shirts in large quantities and do not store them. So, every item that you order from us is limited edition and is manufactured just for You.
We realize that in this fast-paced world, staying unique is challenging. However, we believe that self-expression is the greatest virtue of our customers. That’s why with our shirts, we want to convey the individual story of each of You. For additional authenticity, we can decorate your new Huginn Muninn shirt with Your initials.